Free Shipping Thresholds: Measure Profit per Visit Before Basket Size
A larger basket can conceal weaker economics. Calculate the contribution of a free shipping policy across all visitors, including customers who would have bought anyway.
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Marketplace Switchback Tests: Measure Change Without a Misleading Win
When customers share suppliers or delivery capacity, ordinary A/B tests can mislead. Learn how to design a switchback test and make an economically grounded rollout decision.
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