Your Best First Customer May Not Be Your Biggest
Evaluate a startup’s first customer through revenue, learning and repeatability, while avoiding custom requirements that absorb the entire team.
Articles, experience and perspectives on entrepreneurship, e-commerce and artificial intelligence.
Evaluate a startup’s first customer through revenue, learning and repeatability, while avoiding custom requirements that absorb the entire team.
Test AI-assisted support routing before automated replies, measuring category-level errors, escalation quality and net handling time.

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